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Abercrombie & Fitch target of 'girlcott'

 

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By Staff Report
Wednesday, October 26, 2005

Local women's groups plan to conduct a "girlcott" rally -- the equivalent of a boycott -- to protest offensive T-shirts sold at Abercrombie & Fitch stores.

They're upset about a women's shirt that reads, "Who needs brains when you have these?"

But organizers of the Sunday protest say many of the company's other T-shirts also degrade women, and they want women to stop shopping in the company's stores until the Columbus, Ohio-based retailer quits selling such shirts.

The protest at 4 p.m. at Chatham College's Mellon Center is sponsored by the Allegheny County Girls as Grantmakers program, a collaboration of the Women and Girls Foundation of Southwest Pennsylvania, the FISA Foundation, the Eden Hall Foundation and the Jewish Women's Federation.


"By girlcotting these shirts, we not only create unity for a single project or battle, we create unity within the female community as a whole," Emma Blackman-Mathis, co-chairwoman of Grantmakers, said in a statement.

Girls as Grantmakers is a group of 23 teenagers who make grants under three themes: female involvement in science and technology, female participation in politics, and bullying, cliques and stereotypes among girls.

In keeping with its focus on female stereotypes, the group is targeting the Abercrombie T-shirts, which Girls as Grantmakers believes invoke negative images of women.

Abercrombie officials could not be reached for comment.

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